Get Perking Videos
Video content marketing is becoming increasingly popular for B2C and B2B companies, and for good reason. By 2022, an estimated 82% of all online traffic will be video content. As a powerful medium for storytelling, videos can have a big impact on the success of your overall content marketing efforts.
For Perk Hero, a mobile app designed to make dining and shopping engaging, convenient, and rewarding, videos became a critical marketing tactic to highlight the app's tangible benefits and unique features.
Preparing the storyboard to represent the individual shots planned for the videos.
MY ROLE
Being in a start-up environment, I had multiple responsibilities on all aspects of the project from pre-production to delivery. Working closely with the media team, I played a key part in concept development and storyboarding — ensuring the content appeals to our target audience while also maintaining brand consistency. As the videos came to completion, I strategized and led the best approach to incorporate them in our go-to-market strategy for launching Perk Hero.
KEY TAKEAWAYS
Focus on stories, not sales. Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information.
Overestimate the time you’ll need. Budget more time to prevent unforeseen scheduling, shooting, and post-production conflicts. Videos generally take much longer to produce than you'd think.
Use the first few seconds wisely. Attention spans online are short. Create a hook to instantly gather interest as people scroll through their feeds.