xMatters
Content Developer & Social Media Manager
January 2021 - February 2022
Led and developed a rich, continuous pipeline of compelling marketing content to engage potential and existing customers, including blogs, videos, case studies, white papers, and more
Created and managed a comprehensive social media calendar for all channels within the organic ecosystem
Provided editorial support on all internal and external content to ensure brand consistency, voice and tone
Identified, promoted and implemented strategies to improve content development and social media growth
Perk Hero
Marketing Manager & Designer
January 2020 - October 2020
Developed and executed multi-channel campaigns and strategies designed to drive user growth and engagement
Managed social media channels to ensure theming is updated regularly and content aligns with other digital tactics, product launches, and new features
Designed a wide variety of visual assets, including print and online
Collaborated closely with a cross-functional team to deliver tactics and make well-informed decisions
Effectively managed external agencies and acted as the single point of contact to adhere to timelines and budget
Danica Imports
Marketing Designer
February 2017 - January 2020
Built sales and thought leadership materials that accelerate the business like ads, company brochures, trade show materials, and digital assets like website images, social posts, and landing pages
Implemented and managed engaging and personalized email campaigns
Performed community management and monitored reactions to social content, taking into consideration social media trends and cultural moments
Worked with senior designers and art directors to develop, iterate, and share design concepts with key stakeholders